The king protea is a perennial plant that flowers for several months each year (6) (7). Birds such as sunbirds and sugarbirds, and insects, such as scarab beetles, are attracted by the sweet, sugar-rich nectar and the brightly coloured bracts and styles, and are the main pollinators. Most flowers are produced on young plants up to five years old, with some plants occasionally flowering up to 15 years of age (6). As the king protea lives in nutrient-deficient soils, only a small proportion of the flowers produce nutrient-rich seeds (2). These seeds are stored on the plant in fire proof cones, with seeds released, usually after a fire, when the cone dries out. The seeds of the king protea are dispersed by wind, and germinate after the first heavy autumn rains. The seeds are often consumed, and killed, by birds and mammals. After fires much of the above ground vegetation is burnt; however the king protea plant persists in an underground bole, from which it will sprout into several stems (6).