Whereas the common name used for the species, Portugal laurel, incorrectly implies that it is a variety of laurel (Lauraceae), the name given to the subspecies, Azores laurel cherry, paints a more accurate picture, recognising that it is in fact a type of cherry. Unlike other cherries, however, this plant is evergreen, resembling laurels. Further more, Portugal laurels do not bloom until after new leaves form in spring, whereas most cherries bloom before leafing (5). This tree’s stunning white flowers blossom in June, have both male and female organs, and are pollinated by insects (3) (6). The flowers give way to green cherries that eventually ripen to a shiny black colour in autumn (5).